Television

Broadcast and Cable TV can be an efficient and effective method of reaching a large audience of voters. While not as targeted as direct mail, TV can play an important role in reaching the voters who matter in your campaign.

You can expect the following services from your TRAMUTOLA team:
  • Development and execution of an overall media strategy that meets your objectives.
  • Exceptional TV advertising that gets watched and remembered
  • Management of the entire production process
  • Coordination of the optimal media buy that targets the viewers you need to reach
  • Facilitation and oversight of the design, production and delivery of your TV spot

Some examples of our television advertising are provided here
(Please click on samples for more detail.)
Informational television advertising raises awareness about aging hospital facilities.

Early polling conducted to test the feasibility of a bond measure for Tahoe Forest Hospital indicated just 54% support and very low levels of awareness of the hospital’s facility needs. Accordingly, TRAMUTOLA planned and executed a public information campaign to raise awareness of the hospital and its aging facilities, utilizing informational TV ads, direct mail and focused community outreach. Following this outreach effort and a fine-tuning of the bond proposal, a tracking survey indicated that voter support for bond measure had increased by nearly 20%. Ultimately, the $98 million bond measure passed with 72% support.

Compelling TV and “Healthcare for All” result in $90 million each year for Alameda County health care providers.

On March 2nd, 2004, TRAMUTOLA managed Measure A in Alameda County, a county-wide half-cent sales tax increase that generates $90 million each year for Alameda County Medical Center and other local healthcare providers.  Compelling television with a clear message was a cost efficient method of reaching a broad audience.  The spot focused on the campaign’s most vital message - providing healthcare to those who need it most.

Measure A TV spots supported billboards, targeted direct mail and direct voter contact and persuaded 71% of voters to vote YES on Election Day.

A clear message and a long standing commitment to improving education in local schools wins Joe Coto a seat in the California Assembly.

After 18 years as a superintendent of schools and many years as a teacher, Joe Coto was elected to the Assembly in 2004.  Joe’s campaign focused on his long commitment to education.  Television spots highlighted his innovate solutions to problems that plague many urban school districts throughout the state.  We were proud to help Joe navigate a crowded field of opponents and pleased he has been a strong advocate for public schools in the California Assembly.

Visual images of deteriorating classrooms and aging school facilities result in a successful bond measure for a San Diego County High School District.

Grossmont Union High School District in San Diego County hired TRAMUTOLA to help them pass a measure to fund needed classroom repairs. TRAMUTOLA developed a television spot to show the necessity of repairing local schools.  This TV campaign was a major factor in Grossmont’s successful $274 million bond on March 2nd, 2004.