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Grassroots Organizing
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Successful grassroots campaigns are the result of careful planning and disciplined execution of an effective strategy. At TRAMTUOLA, each program is designed specifically to your individual needs and objectives. We will guide you through the process of recruiting, training and coordinating staff and volunteers to ensure they will be passionate advocates for your cause. Our grassroots materials, well-defined tasks, accurate data and clear objectives will keep your team motivated.
We’ll keep your campaign moving forward, provide the opportunity to assess progress and make adjustments and most importantly, make the most effective use of your available resources – time, people and money.
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Some examples of our grassroots work is provided here
(Please click on samples for more detail.)
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Measure A generates $5.8 million every year for Alameda Hospital and passed with 68.6% of the vote in March 2003.
Alameda Hospital’s ER serves 16,000 patients every year and operates a 135-bed hospital ward. Measure A, a $298 parcel tax saved the hospital from closure. Focusing on an intensive grassroots effort, Measure A drew hundreds of volunteers from the hospital’s staff, nurses, auxiliary and the community at-large. The Measure A campaign was able to personally contact almost every voter in Alameda and turned out almost 11,000 supporters on Election Day.
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A grassroots approach helps to gain approvals for a well-designed infill project in Oakland, CA.
To demonstrate local support for a well planned, thoughtfully designed infill project in the Temescal neighborhood of Oakland, CA, this brochure with a postage paid response card was distributed door to door to every neighborhood household, handed out to hundreds of local residents at local events and mailed to thousands of homes in the Temescal area.
The brochure emphasized the past history of Telegraph Avenue when shops and stores were bustling and the streets were meeting places for the community. Hundreds of resident mailed back response cards in support of the project and helped gain city council approval of a quality project.
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