San Marino Unified School District Measure R - $295 per parcel with COLA/6 Years   - 71.5% Yes

TRAMUTOLA worked with San Marino to craft a measure for the March ballot to renew their expiring parcel tax for six additional years, increase the tax rate from $195 per parcel per year  to $295 and also add a built-in cost of living adjustment to ensure that parcel tax revenue keeps pace with inflation. A vigorous campaign focusing on the importance of maintaining the quality of San Marino schools and the impact of good schools on property values yielded 71.5% “Yes” votes from those who voted in March.

Petaluma City Elementary School District Measure D - $75 per parcel/No sunset 75.5% Yes

Petaluma Joint Union High School District Measure C - $50 per parcel/No sunset  - 75.9% Yes

To maximize the  efficient use of limited campaign resources, TRAMUTOLA recommended a joint campaign for both the elementary schools and secondary schools in Petaluma. This was complicated given that the districts overlap but do not share common borders. However, a carefully targeted and coordinated campaign delivered over 75% support for making both the elementary and high school parcel taxes permanent. These measures will continue in perpetuity until the districts choose to stop collecting the taxes or voters vote to repeal the taxes.

Emery Unified School District Measure A - 15 cents per square foot/10 Years - 86.9% Yes

Emery USD has a parcel tax based on the square footage of properties within the district rather than a flat rate per parcel in order to take advantage of the large commercial and industrial parcels that comprise the majority of properties within the district’s boundaries.  TRAMUTOLA worked with the district to place Measure A on the June ballot to increase the district’s square footage tax to 15 cents per square foot and extended the tax for an additional 10 years. The campaign in support of the tax told the story of the remarkable progress Emeryville schools have accomplished since the creation of this tax in 2003.  Each year since voters approved this funding for Emeryville schools, student test scores have improved.  The outstanding 86.9% Yes vote on June 5^th is a strong mandate to continue the programs and services that have led to real progress in Emeryville schools.

Palos Verdes Peninsula Unified School District Measure P - $209 per parcel/5 years - 79.9% Yes

During the state budget crisis of 2003 TRAMUTOLA worked with the Palos Verdes Peninsula Unified School District to pass a $173 parcel tax to prevent significant teacher layoffs, class size increases and other cuts to core instructional programs. 

With that measure set to expire, Palos Verdes schools looked to renew the parcel tax and increase the rate to account for inflation. TRAMUTOLA recommended that the district increase the rate to $209 and extend the tax for an additional 5 years.  An early public information campaign informed the community of the cuts that would be required if the tax expired.  Subsequently, an aggressive voter contact campaign identified supporters and turned them out to vote. On Election Day, this combination of strategies produced a comfortable win that  will likely exceed 80% support when all the absentee and provisional  ballots are counted.

This is our 5^th consecutive successful ballot measure for Palos Verdes Peninsula USD.  We are proud of our longstanding and consistently successful relationship with one of California’s top performing school districts. 
  

TRAMUTOLA is known for our ability to pass tough elections in difficult electoral climates. We can help you choose the right election date and design a measure that voters will support. For more information contact TRAMUTOLA Phone: 510-658-7003 Email: info@tramutola.com www.tramutola.com